About us...
Achieve together is one of the UK’s leading providers of support for people with learning disabilities, autism and associated complex needs. Our vision is to provide the best specialist support – inspiring a generation to ensure people live happy, healthy and meaningful lives - and our commitment to supporting the people and families we work with is at the very heart of what we do.
We now have an exciting new opportunity for a Digital Marketing Manager to join our busy Marketing team.
What you'll be doing...
This role sits within Marketing and Communications but will work with the wider growth team, supporting teams (such as web developers), to promote Achieve together and its sub brands, launch and optimise websites, digital marketing, social media channels, online directories including Google business listings, and email marketing campaigns. Developing links with our customer contact centre to CRM, the postholder will enable campaigns to run on time and on budget that drive up enquiries and goal completions through to our referrals team. A strong understanding and application of analytics across all of these platforms will be central to this role.
Key Responsibilities…
- Design, develop and maintain our websites and social media presence
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimise spend and performance based on the insights
- Establish best practices in digital marketing
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimise the customer journey
- Collaborate and project manage digital marketing activity with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Experience required…
- Proven work experience as a Digital marketing strategist or Digital marketing manager
- Demonstrable experience with SEO/SEM and CRM software, marketing database, email, social media and/or display advertising campaigns
- Experience implementing and optimizing Google AdWords campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Hands on experience with online marketing tools and practices
- Familiarity with web design and HTML, CSS, and JavaScript development and constraints
- Experience in optimising landing pages and customer journeys
- Solid knowledge of website analytics tools (e.g., Google Analytics, HotJar, SEMrush, Lead feeder, NetInsight, Omniture, WebTrends and the suite of applicable Google products for optimising digital marketing)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Understands the technical language of website management & SEO to enable strong and clear briefs to other stakeholders who may or may not be technically qualified in these areas.
Key Competencies…
- Creative
- Hands-on
- Self-led, with ability to work in a remote team
- Build strong relations both internal and external
- Data driven and analytical
- Solutions focussed and resourceful to make things happen
- Always looking for better ways of doing things, unprompted
- Leadership – being a digital figurehead
Why work for us...
We’re committed to the growth of people across our business because working with us is not just about having a job, but the opportunity to grow and flourish within our organisation for years to come.
As well as a competitive salary you will also receive
- Fully remote based role
- 33 day holiday inclusive of bank holidays
- Access Retail Discounts
- Reward and recognition monthly and annual
- Development and access to professional training
- Contributory Pension Plan
- Checks and Clearances paid for by Achieve together
If this sounds like you and you relish the idea to work for a company where you can really make a difference, then we want to hear from you today.